83% of Ukrainians aware of existence of jeansa and misinformation in the media - polls

In 2021, the audience began to pay more attention to the issue who owns the media, and less trust in their favorite media "by default". This is evidenced by a new USAID-Internews survey "Attitudes of the population to the media and consumption of different types of media . "

Every year the audience's awareness of the existence of paid-for journalistic pieces grows: in 2021, 83% of the audience was aware of it. Most believe that they are able to distinguish one from other.

Similarly, 83% of respondents know that fake news and misinformation sometimes appear in the media. 

The main signs of inaccuracy of information, according to respondents, are the absurdity and illogicality of the material, lack of facts, as well as coverage of information by means of only one source.

The study "Attitudes of the population to the media and consumption of different types of media in 2021" was conducted by the sociological company InMind commissioned by the international non-profit organization Internews, which implements the "Media Program in Ukraine" with financial support from the United States Agency for International Development (USAID). The main purpose of the study is to study the habits of Ukrainians regarding media consumption, as well as their trust in the media, to assess the level of media literacy and public awareness of the implementation of reforms in Ukraine. In July-August this year, InMind representatives surveyed 4,000 respondents in 12 regions of Ukraine. The sampling error does not exceed 2.5%.