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“Korrespondent” and “Strana” often used untoward terminology on LGBT - IMI research

02.07.2021, 13:15

An untoward terminology was found in 5.2% of Ukrainian media stories on LGBT : 8 out of 20 monitored media outlets have been using it.

These are the results of the IMI monitoring study “Pride is not going to happen, in the Ukrainian media as well. Monitoring of coverage of LGBT in online media ”.

Most frequently, this violation was recorded on the sites "Korrespondent" and "Strana", and significantly fewer violations were seen on TSN, “Segodnya”, UNIAN, “Obozrevatel”, and “DzerkaloTyzhdnya”. 

Mostly Ukrainian media used an insensitive vocabulary such as "non-traditional sexual orientation" or "homosexuality".

The token "homosexuality" should not be used in texts, as the suffix "-ism" indicates a current, doctrine or disease. It is correct to use "homosexuality". This primarily indicates a lack of education or reluctance of journalists to prepare quality texts for their audience.

Experts also emphasize that the hashtags used by the “Korrespondent” to label LGBT + stories should be noted, as they show signs of homophobia. 


(News by 1. Promotion of homosexuality. 2. Homosexuality. 3. People of non-traditionbal homosexual orientation)

The “Strana” edition often used a homophobic vocabulary not in the headlines, but in the body of the text. For example, in the article “ For intolerance to language or LGBT. The government puts forth an imprisoning for discrimination. Who is to be imprisoned? ”.

(translation: :Never before Ukrainian oligarchs had it so good , as under Zelensky.(…) gender-neutral blackamoor(…) )

As experts said, one cannot quote and convey an opinion of the hero. After all, the whole text has a negative connotation about LGBT people, and the authors of the text did not balance such a quote and did not explain to readers that it was incorrect.

*The analysis was conducted in 20 national online media:,,,,,,,, ,, (М), (М), (М), (М), (М), (М) , (М), (М), The monitoring covered the texts related to the LGBT issue from May 1 to June 15, 2021. The total sample was 212 materials.

This study was made possible by the support of the American people through the USAID Media Program in Ukraine, implemented by the international organization Internews Network. The content is under the sole responsibility of the Institute of Mass Information and does not necessarily reflect the views of USAID, the US Government or the Internews Network.

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