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10% of news items in online media mentioned Ukrainian enterprises - IMI research

08.02.2022, 17:25

Every tenth news item in the regional online media had mentions of Ukrainian companies of various forms of ownership. At the same time, editorials mentioning companies accounted for 8% of texts, the materials with signs of commercial order accounted for a little more than 1% of publications, improperly marked advertising were of 0.6% of the total number of materials in the region.

These are the results of a study held by the Institute of Mass Information in 10 regions of Ukraine in January this year. *

According to the monitoring data, the largest number of such publications was recorded in the online media of Lviv (18% of the total number of materials in the online media of the region) and Kharkiv (16%). The lowest number of publications with mentions of Ukrainian companies was in the online media of the unoccupied part of Donetsk, Kherson and Volyn (6% of the total number of publications in the online media of the region, respectively).

In editorial materials, Ukrainian companies were most often mentioned in Lviv (17%), Kharkiv (11.5%) and Kropyvnytskyi online media (9% of the total number of materials with mentions of Ukrainian companies). Utility companies were mentioned the most in editorial texts in all regions. Regional editorial offices also frequently mentioned regional gas companies and regional power companies. Private companies were usually mentioned in the news of possible bomb threats, emergencies or violations, less often in socially important news such as information about "eSupport", the sale of companies or the launch of new products of companies of strategic importance to the country. At the same time, it should be noted that editorial publications with mentions of Ukrainian enterprises were often based on press releases from various official structures.

According to the study, in January, during the monitoring period, regional online media almost did not publish commercial jeansa. Thus, most materials with signs of a commercial order were recorded in the online media of Kharkiv (3.7%) and Dnipro (2.3% of the total number of materials in regional media). The least commercial jeansa was seen in Odessa and Lviv online media (0.1% respectively). At the same time, in improperly labeled advertising materials, Ukrainian companies were most often mentioned in the online media of Dnipro (1.6%) and Odesa (1.2% of the total number of materials in regional media). Improperly labeled advertisements mentioning Ukrainian companies were seen in the media of the unoccupied part of Donetsk region, Kropyvnytskyi, Rivne and Kherson were not recorded.

* The study from January 10 to 14, 2022 included 7826 news,  including 755 materials with mentions of Ukrainian companies of various forms of ownership, including 628 editorial materials, 82 materials with signs of order and 45 materials with an improperly marked advertising, in 50 regional online media 10 regions of Ukraine (Volyn, Dnipro, unoccupied territories of Donetsk region (Mariupol), Lviv, Mykolaiv, Odessa, Poltava, Kharkiv, Kherson, Cherkasy). The monitoring included materials from the online media news feed. 

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