Ukrainians watch Youtube more often than television
Almost half of Ukrainians today use music downloaded from any device and resource free of charge, and watch YouTube more often than television. This is evidenced by the results of a study by research company Gradus Research, presented on September 17, as Ukrinform reported.
“One thousand of women and men aged from 18 to 60 were interviewed in a survey of audio and video copying habits and preferences. All of them live in cities with a population of 50,000 and more, ”said Yevhenia Blyznyuk, director and founder of Gradus Research.
According to her, today 42% of respondents are used to consume copied music content, ie downloaded from any device and resource without payment. 24% of respondents use music obtained through streaming services, 14% purchased on official media, another 13% downloaded it from a paid resource.
At the same time, the structure of consumption of music content is still dominated by streaming services: they are preferred by 53% of Ukrainians surveyed. 49% listen to music pre-loaded on their phone, 42% use the radio, 41% listen to music on YouTube, 24% and 22% via TV and instant messaging, respectively.
As for video content, 35% of Ukrainians surveyed in the survey use it for free, ie copy from any device and resource without payment. 29% received video content through streaming services, 14% bought on other resources and 13% bought on official media.
At the same time, 54% of Ukrainians surveyed most often watch videos on YouTube, another 41% watch TV. 40% use streaming services, 39% use free sites, 37% of respondents download videos to their phones, 31% watch it on social networks and 24% watch it in messengers.
Also, according to the survey, 43% of respondents do not use copying services at all, 26% most often copy educational literature and relevant materials, 12% copy professional literature, another 12% copy various images.
The survey was conducted by the research company Gradus Research by filling out questionnaires in a mobile application. The online survey wasa held on August 3, 2021 from 18:50 to 21:30. Sample: 1000 respondents .
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