The news website Trybun has been prioritising financial stability, keeping the team together, and improving their working conditions after relocating from Luhansk oblast, chief editor Oleksiy Artiukh told Institute of Mass Information journalist Valentyna Troyan.
Artiukh said that in 2026 the team worked hard on staying together, staying afloat, and improving the outlet’s operations. Funding remained the biggest challenge.
The team has created a monetisation unit to find extra resources, which works along three tracks: fundraising, advertising, and building a reader community.
“We have created a monetisation team that brought together three vectors of work: fundraising, advertising, and building a reader community. This work is already yielding results, but securing financial stability for next year remains a priority for us,” the chief editor said.
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Another important task for the team is improving working conditions, including by ensuring their energy autonomy. Oleksiy Artiukh said that most of the outlet’s staff were in Ukraine, including in cities that are regularly targeted in Russian air strikes.
“So we are trying to supply people with everything they need so that they can keep working even during prolonged power outages. This is especially relevant ahead of winter. As for the apocalyptic predictions, they don’t particularly frighten us. Of course, we understand all the risks and are preparing for possible difficulties,” the chief editor explained.
Oleksiy Artiukh remarked that over the years of the war, the team has learned to work through uncertainty. The outlet has been relocated twice because of the war.
“We have people from different cities and towns across Luhansk oblast: Alchevsk, Luhansk, Siverskodonetsk, Popasna, Troitske, Bilovodsk, Svatove, Rubizhne, Starobilsk, Lysychansk. So, unfortunately, we are no strangers to difficult situations,” the chief editor stressed.
He added that the team was preparing for potential difficulties in winter and supporting their staff and their loved ones.
“And we try not to lose our optimism. After all, what matters most to us is keeping the team together, doing our job, and staying human,” Oleksiy Artiukh added.
As reported earlier, preserving a team where most members have Luhansk roots is growing difficult for SD.UA, a news outlet relocated from Siverskodonetsk. This prompts the newsroom to cast the net increasingly wider when recruiting.