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Prosecutor General leads in PR news among law enforcers – IMI research

06.04.2021, 15:40
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Prosecutor General Iryna Venediktova became a leader in PR news among all law enforcers. These are the results of the monitoring of the Institute of Mass Information held in 18 sites for coverage of the activities of law enforcement agencies and courts during February 22-28. In total, the sample included 2009 news *.

IMI experts counted 63 news items with Venediktova's personal PR (the largest number was 39, on the case of Privatbank). For comparison: the previous monitoring reports accounted 62 PR news on police and the Ministry of Internal Affairs, and only three of them  covered the head of the Interior Ministry Arsen Avakov.

All news with Venediktova's PR quoted the Prosecutor General (except for one news item in which Venediktova was hyped up by a MP from "Servants of the People" Danylo Hetmantsev). And it was in these quotes that she praised oneself for her work. Mostly this news concerned the case of Privatbank and her role as the Prosecutor General in detention of suspects : 39 out of 63 PR news. Of all 18 sites, only UA:PBC did not publish any PR news on Venediktova.

Monitoring analysis was conducted on February 22-28, 2021 in 18 national online media (10 highest rated, eight media that signed a memorandum of the Media Movement for compliance with professional standards):,,, ,,,,,, (M), (M), (M), (M) , (М), (М), (М), (М). The sample is 2009 news.

The full study can be found here .

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