HOTLINE(050) 447-70-63
We are available 24/7
Leave your contact details
and we contact you
Thank you for reaching out

Or contact us:

[email protected]

(050) 447-70-63

File a complaint

In online media, 80 times more sexism towards women than towards men - IMI study

26.08.2021, 18:53
 Claudio Schwarz, Unsplash
Claudio Schwarz, Unsplash

Ukrainian online media publish degrading stereotypes about women 80 times more often than about men. These are the figures from the monitoring of the Institute of Mass Information.

Thus, the vast majority of derogatory reports concerned women (98.8%), compared to 1.2% for men.

In total, 28% of the media covered by the monitoring had sexist and degrading discriminatory messages.

This year's percentage anti-rating on discriminatory stereotypes and reports (from the total number of news items covered by the monitoring) for women is as follows:

Politeka - 37.7%, 

TSN - 26.3%, 

Channel 24 - 12.1% 

Korrespondent - 10.1% 

Segodnya - 5.3%, 

Obozrevate - 4.9%

Novoe Vremya - 3.6%.

Last year, Politeka and TSN also topped the sexism rankings, but with slightly lower rates (Politeka - 31.7%, TSN - 13.4%).

Examples of sexist material about women:

Grigory Chapkis's granddaughter wearing transparent mini dazzled with luxurious curves by the pool: how wonderful and seductive / Politeka

Nastya Kamenskykh had got an odd diagnosis after new photos in a bikini: there is nothing to argue about / Politeka

Olya Polyakova sparkled with a figure in a spicy bikini - photo / Obozrevatel

Heidi Klum, 48, completely denuded her breasts, posing for husband on a yacht (photo) / Segodnya

Wearing a dress with a spectacular neckline : stylish Nicole Scherzinger went to a restaurant / TSN

Examples of sexist news items about men:

Boys (men) do not cry" with elements of ageism: Ukrainian upset over the bronze final at the Olympics. And he is 38 years old! / Segodnya

Classic ageism with many details on look: Since Glushko did not use filters and Photoshop, the fans' special attention was drawn to the artist's flabby skin and pigment spots on it ."  Natasha Korolyova's husband Tarzan lazed in the sun, surprised by his old look: It's time to go home… / Politeka

Sexualization of body and look: After a scandal with betrayals artist Serhiy Babkin impressed with a photo without clothes: Apollon / Politeka

* Monitoring analysis was conducted in July 2020 in 25 national online media:,,,,,,,, Strana .ua,,,,,,, Espreso.TV,,,, ,,,,, During the monitoring day, 247 materials containing signs of sexism or discriminatory messages were analyzed. 

This study was made possible by the support of the American people through the USAID Media Program in Ukraine, implemented by the international organization Internews Network. The content is under the sole responsibility of the Institute for Mass Information and does not necessarily reflect the views of USAID, the US Government or the Internews Network.

Liked the article?
Help us be even more cool!