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IMI: One in every three dzhynsa materials in mass media comes from Opposition Bloc

20.06.2017, 14:30

The leader in publishing covert advertisement in all-Ukrainian online and printed media outlets is the Opposition Bloc (37%); a lot of dzhynsa appears about Ternopilska Oblast State Administration and its head Stepan Barna (15%) and about Oleh Liashko (8%). 6% of published dzhynsa promoted Victor Medvedchuk – and as much, Arseniy Yatseniuk.

These are the results of the research conducted by IMI concerning the covertly commissioned materials in 10 online media outlets («Ukrainska Pravda», «Liga», UNIAN, Ukrinform, «Korrespondent», Channel 112,, «», «Obozrevatel» and «») and six printed editions («Fakty I Kommentarii», «Segodnia», «Vesti», «Dzerkalo Tyzhnia», «KP v Ukraine», «Hazeta Po-Ukrayinski», «Novoe Vremia»), which is conducted with the support from Internews Network.

Separate covertly commissioned materials published in central media outlets were promoting Yulia Tynoshenko, UKROP, the head of Kharkivska Oblast State Administration Yulia Svitlychna and her colleague – the head of Dnipropetrovska Oblast State Administration Valentyn Riznychenko.

Among all studied media outlets, the largest number of dzhynsa materials was published by UNIAN (28 materials in one week), (11 materials),, the newspapers «Segondia» and «Hazeta Po-Ukrayinski» (7 materials each).

No covertly commissioned materials were found during the research period in «Ukrainska Pravda», Ukrinform, «», «» and the newspaper «Fakty I Kommentarii».

It should be also pointed out that out of the identified dzhynsa in online media outlets, 97% is political and in printed editions — 47%.

In more detail, the research results and methodology are available on the IMI website. 

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