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Hhromadske abandoned television broadcasting and went digital

10.12.2020, 16:12

Hromadske abandoned the television broadcasting and switched to digital. This was reported by the press service of Hromadske.

The priority platform for Hromadske video content will now be YouTube, where all the channel's key programs are already being released.

“We have applied for a waiver of the television broadcasting license, and today, the National Council of Television and Radio Broadcasting approved the waiver. It was a hard decision, because any audience is important. And yet Hromadske finally goes digital. There are several reasons for this: first, our target audience is much younger and watches us mostly online. Secondly, for a public organization that lives mainly on donor funds, television broadcasting is difficult and expensive to maintain,” said Yulia Bankova, the organization's head.

Hromadske works on the principle of multimedia. So, all its products can be consumed in various formats on any convenient online platform. The media is present on the website, YouTube, Facebook, Instagram, Twitter, Telegram and TikTok, and also gives its content to be shown on TV channels throughout Ukraine.

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