Ukrainska Pravda chief editor Sevgil Musaieva wrote in a Facebook post that there had been attempts to discredit the agreement to attract a minority investor from the Netherlands-based fund Pluralis and refuted allegations by Telegram channels and dubious news websites that the investor had ties to Russian oligarchs.
“They do this by purposefully mashing up the names of companies, jurisdictions, and persons that have nothing to do with one another,” Musaieva stressed.
She said that news resources with a dubious reputation and Telegram channels have been promoting claims that one of the fund’s investors was connected to Russian oligarchs.
“Certain [media] cesspools and Telegram channels have spread claims about the alleged ties between one of the fund’s investors and Russian oligarchs, basing this ‘breaking news’ on a manipulative combination of various legal entities with similar names. This is an attempt to create a toxic association where there is no direct involvement or influence,” Musaieva wrote.
Musaieva explained that Pluralis investors include VP Capital, a Dutch-Belgian investment fund created by the van Puijenbroek family in 1863 that specializes in long-term impact investments and support for independent media.
“This fund has no relation to the structures that are trying to give traction to this story by altering names and jurisdictions,” Sevgil Musaieva stressed.
She added that Pluralis works with the Media Development Investment Fund, an international organisation that has been investing in independent media in various countries around the world for decades.
“The structure of the agreement is transparent, legally phrased, and has undergone due diligence. There are no Russian or Belarusian owners in the structure of Ukrainska Pravda. There is no Russian or Belarusian money involved in this deal,” Musaieva wrote.
Previously
It was reported on 26 January 2026that the Netherlands-based fund Pluralis B.V., managed by the Media development investment fund (MDIF), became a minority shareholder of Ukrainska Pravda (LLC UP Media Plus and LLC UP Media). The agreement was signed by Tomasz Fiala and Pluralis B.V. representatives.
Pluralis B.V. invested a total of about UAH 20 million in Ukrainska Pravda (LLC UP Media Plus and LLC UP Media).
On 26 May 2021, Ukrainska Pravda reported that the Dragon Capital group had acquired 100% of the corporate rights to the news outlet and all its assets.