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OPFL - main customer of jeansa in online media. Number of commercial customers halved - IMI

31.03.2020, 13:24

The main customer of jeansa in online media was the party "Opposition Platform - For Life", which accounted for 41% of publications with signs of being paid-for, while all other political forces together had only 9.5% of would-be paid-for stories. This is evidenced by a survey of the NGO "Institute of Mass Information", conducted in March 2020 in 18 online media, a complete sample was more than 20 thousand news *.

The second place among the main customers of jeansa in online media was taken by commercial companies, which accounted for 32% of such materials. Compared to the fourth quarter of 2019, in March, the number of pre-paid stories in mass media from commercial companies dropped almost twice.

In the period under review, the ratio between political and commercial jeansa was 62% and 38%, respectively. The increase in the number of political materials with attributes of order in the first quarter of 2020, compared to the previous quarter, could indicate that the political parties entered the stage of preparation for local elections.

NewsOne (56 materials identified during the monitoring week, mainly in favor of OPFL), (45 materials, mainly in favor of OPFL) and "" (27 materials) became anti-leading websites as to the number of materials with attributes of being paid-for.

No pre-paid stories have been found on the Ukrinform, Ukraynsky Tyzhden, Ukraynska Pravda and Liga websites.  

In general, 11% of materials with signs of being ordered were labelled as advertisement. This designation is not in accordance with the law, so these materials have been credited as improperly labelled.

This publication was written based on the monitoring conducted on March 2-6, 2020 in 18 popular Internet media: "Obozrevatel", "", The 24th Kanal, "Gordon", "Ukraynska Pravda", "Novoe Vremya", UNIAN, "Segodnya", TSN,, NewsOne,, "Liga", "Ukraynsky Tyzhden", Interfax, "Strana", "Censor". The sample covered all news items published in a row on the sites during the above  specified period (more than 20 thousand news items).

This research was made possible thanks to the support of the American people through the USAID Media Program in Ukraine, implemented by the international organization Internews Network. The content of this material is under the sole responsibility of the Institute of Mass Information and does not necessarily reflect the views of USAID, the US Government, or the Internews Network.

The methodology of the study can be found here.

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