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IMI experts observe growing political "dzhynsa"

04.07.2016, 12:59

Experts of the Institute of Mass Information (IMI) observe the growing rates of political "dzhynsa" (illegally commissioned materials presented as unbiased presentation of information). The IMI’s executive director Oksana Romaniuk wrote about this on her Facebook page, “Ukrainska Pravda” reports.

“The political life has been intensifying on several levels simultaneously. From what we’ve observed so far, dzhynsa is coming from the Opposition Bloc, Liashko, as well as from the Narodny Front, Petro Poroshenko’s Bloc, and “Vidrodzhennia”, she wrote.

Romaniuk also quoted the results of the research as of June of this year.

“In May we registered 53 such materials a week, and in June there were already 75 of those. The amounts of political dzhynsa have been growing quickly. Out of all dzhynsa materials, 88% are political and 12% are commercial,” says the report.

The monitoring covered six leading all-Ukrainian online media outlets (“Obozrevatel”,, “Ukrayinska Pravda”, Ukrinform, Liga, UNIAN).

“In June, the largest amount of dzhynsa materials was observed on the website “Obozrevatel”: 33 materials a week, two of them commercial in nature,” IMI stated.

According to IMI, “the Opposition Bloc party commissioned the largest number of dzhynsa materials on the website “Obozrevatel.” In one week of June, the website published 11 promotional materials for this party. Oleh Liahsko had 9 materials promoting him published in a week, which places him second.”

Also the report says that in a week, the UNIAN website published 27 dzhynsa materials, and only two of them were for commercial entities. The “Narodny Front” party was behind the largest number of dzhynsa materials this website published. Along with “ Narodny Front”, the UNIAN promoted the Petro Poroshenko’s Bloc and the “Vidrodzhennia” party.

In a week, 15 dzhynsa materials were published on, of them 5 promoted commercial entities.

The heads of the Oblast State Administration Valentyn Reznichenko in Dnipro and Ijor Rainin in Kharkiv published their commissioned materials on this website, as well.

As IMI experts pointed out, “no commissioned materials were identified on the websites “Ukrayinska Pravda” and Ukrinform. 

In a week, the website Liga published 17 dzhynsa materials in the section “Press release.” On the page bottom, there is the website’s editorial statement that such features are sponsored. But according to the Law “On Advertisement”, advertising materials have to be specifically marked with the words “Advertisement”, or “Sponsored feature”. Accordingly, IMI experts consider the website’s current marking as deviation from the provisions of the law and call it improper marking of advertising material.

The dzhynsa monitoring by IMI is conducted with the support from Internews Network within the framework of the program “U-Media.” 

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