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Facebook announced two new updates in combating fake news

01.02.2017, 13:06

The goal with News Feed is to show people the stories that are most relevant to them. Facebook announced two updates to better rank posts in users feed:

  • Incorporating new signals to better identify and rank authentic content
  • A new way to predict and rank in real-time when posts might be more relevant to user

With this update, Facebook adds new universal signals to determine whether a post might be authentic. "To do this, we categorized Pages to identify whether or not they were posting spam or trying to game feed by doing things like asking for likes, comments or shares. We then used posts from these Pages to train a model that continuously identifies whether posts from other Pages are likely to be authentic. For example, if Page posts are often being hidden by people reading them, that’s a signal that it might not be authentic." - official Facebook blog informs.

"We continue to improve News Feed to evaluate the importance of different signals at different times."

Facebook managers are noticing that most Pages won’t see any significant changes to their distribution in News Feed. "Some Pages might see a small increase in referral traffic or outbound clicks, and some Pages might see minor decreases. Pages should continue to post stories that are relevant to their audiences."

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