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Press releases as 25% of sources of information for news in regional web-based editions - IMI research

07.02.2020, 16:05

Every fourth news item in the regional online media (25%) is a reprint of press releases. At the same time, news written by the journalists themselves accounts for no more than 10.5% of the total of news in regional online media. These are the results of the monitoring the NGO "Institute of Mass Information" conducted in 10 regions of Ukraine in January *.

According to the results of the monitoring, the online editions served as source of information as well: other Ukrainian media (23%), social networks and messengers (15%), official web-sites of government bodies (12.5%), foreign mass media, in particular Russian ones (4) and other sources were used in 6% of editions.

The news with no mention of any source of information at all accounted for at least 4% of the total number of publications. Most of the publications with no source of information were revealed in the news of Kherson's online media (9%).

Mostly, the news based on the press releases were published in Kharkiv online mass media (51%). Most of the reprinted texts from other Ukrainian mass media were revealed in web-based editions in Kherson (44%) and the most of news based on official state institutions' websites came out in the online mass media of Poltava (38%).

The largest number of news based on social networks and messengers was recorded in Dnipro online media (31% of the total number of sources for news in the region). Its own news were most often published in Odessa online media (21% of the total number of news sources in the region).

According to this IMI study, some of the regional online media also use mass media and official sites in the Russian Federation and temporarily occupied territories as sources of information. Most of such news were published in Donetsk (10% of the total number of sources of news in the region), Mykolayiv (2%) and Lviv (1%) online editions.

* 9423 news and 9534 sources of information from 50 regional online media in 10 regions of Ukraine (Volyn, Dnipro, Donetsk (Mariupol), Lviv, Mykolaiv, Odessa, Poltava, Kharkiv, Kherson, Cherkasy) were analyzed. Only the news from the news feeds of the online mass media got to the monitoring: nor articles, neither journalistic investigations, analytics, blogs, author's columns, announcements, etc. have been analyzed.

The monitoring methodology included an analysis of the number and types of news sources that were published in the newlines of selected online media from January 13 to January 17, 2020 inclusive. In general, during the monitoring period, the following sources of information have been analyzed: its own information, social networks / messengers, official websites, other (national-wide / regional) media, foreign media (in particular, Russian ones), press services, without sources being cited, etc.

Monitoring was carried out in mass media, as it follows:

VOLYN (Volyn news, VolynPost, Volyn24,, Konkurent), DNIPRO (,,,,, DONETSK ( MARIUPOL ) (, Novyny Donbasu, Donetskie Novosti, Vostochny Variant, MRPL.CITY), Lviv (ZIK, Zakhid.Net, Vgolos, Varta1, Tvoe Misto), MYKOLAYV (Prestupnosti.NET, Nick Vesti, Novosti- N, Inshe.TV, Svidok.Info), ODESSA (Dumska, 048, Trassa-E95, USI, Odesskaya zhizn), POLTAVA (Poltavshchyna, Kolo, OKIA Novyny Poltavshchyny,, Zmist), KHARKIV (ATN, Status Quo, Horod X, KHARKIV Today,, KHERSON ( Kherson Online, Vhoru, Khersontsi, and, CHERKASY (Vycherpno, 18000, Procherk,, Provse).

This research was made possible thanks to support of the American people provided through the USAID Media Program in Ukraine, implemented by the international organization Internews. Content is solely the responsibility of the Institute of Mass Information and does not necessarily reflect the views of USAID, the US Government, or Internews.

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