«Analysis of the media situation in the southern and eastern regions of Ukraine» is the final analytical product of qualitative and quantitative media monitoring, conducted by NGO «Institute of Mass Media» and a social survey conducted by GFK Ukraine, supported by the Ukrainian Confidence Building Initiative (UCBI), and funded by the US Agency for International Development (USAID).
Media monitoring covered local media outlets of Kharkiv, Odesa, Dnipro, Zaporizhzhia, Mykolayiv, Kherson, Donetska oblast (Kramatorsk and Mariupol) and Luhanska oblast (Severodonetsk), during January-February of 2017. In every oblast, IMI experts analyzed news in three printed media outlets, four popular online media outlets and two TV channels. In total, the experts processed 2,612 materials of printed media outlets, 4,692 materials from online media outlets, and 650 TV materials.
The monitoring was conducted on 8 most popular websites of the so-called “DPR” and “LPR”. The research was conducted by IMI experts during January-February of 2017. In total, 2,097 news items were evaluated.
The research of media transparency was conducted during January-February of 2017 in 8 cities of the South and East of Ukraine — Kharkiv, Dnipro, Zaporizhzhia, Odesa, Mykolayiv, Kherson, Donetska oblast (Kramatorsk, Mariupol), Luhanska oblast (Severodonetsk). IMI experts assessed 161 media outlets as to whether they made available to their audience the information about: their owners, management, contacts, size of the audience, the media outlet’s editorial policy and financial information about the media outlet. In more detail, the methodology research is presented on the IMI website.
The survey was conducted by the company GfK commissioned by the Institute of Mass Information with the support of the Ukraine Confidence Building Initiative (UCBI) and USAID in January-March of 2017 in eight oblasts of the East and the South of Ukraine (Dnipropetrovska, Kharkivska, Zaporizka, Mykolayivska, Khersonska and Odeska oblasts, the territories of Donetska and Luhanska oblasts under control of the Ukrainian government). The survey covered 15,103 respondents. The theoretical margin of error for the entire sample does not exceed 1% and 2.5% for each oblast with probability of 0.95. The first wave of the research was conducted in November 2015 – January 2016 and covered 13, 830 respondents in six oblasts of the East and the South of Ukraine (all listed above, except for Khersonska and Mykolayivska oblasts).