Analysis of media-situation in southern and eastern oblasts of Ukraine


«Analysis of the media situation in the southern and eastern regions of Ukraine» is the final analytical product of qualitative and quantitative media monitoring, conducted by NGO «Institute of Mass Media» and a social survey conducted by GFK Ukraine, supported by the Ukrainian Confidence Building Initiative (UCBI), and funded by the US Agency for International Development (USAID).

The study was prepared by:

The IMI expert commission - Oksana Romaniuk, Olena Holub, Roman Kabachiy, Jana Mashkova, and IMI regional experts Zoya Krasovska (Dnipropetrovsk), Svitlana Aghajanian (Kramatorsk), Natalia Vyhovska (Zaporizhya), Serhiy Sakadynskyy (Severodonetsk), Julia Sushchenko (Odessa), and Anna Prokayeva (Kharkiv).

The expert commission of GFK Ukraine - Inna Volosevych, Tatiana Kostiuchenko, Anastasia Vitkovska, Maryna Klochko.

Ukraine Confidence Building Initiative (UCBI)  team: Oren Murphy, Yaropolk Tymkiv, Iryna Malysheva

Editor: Tetiana Romaniuk

Translators: Maria Dmytrieva, Dmytro Lysak

This study was prepared by NGO Institute of Mass Information (IMI) and GFK Ukraine company, within the framework of the Ukrainian Confidence Building Initiative (UCBI). This study is made possible by the generous support of the American people through the United States Agency for International Development (USAID). The contents are the responsibility of IMI and GFK Ukraine, and do not necessarily reflect the views of USAID or the United States Government.

(Press to read)

 
 
 
 
 
 
 
 
 
 
 
 

 

 

METHODOLOGY OF MEDIA-MONITORING IN SIX REGIONS OF UKRAINE (ІМІ)

Geography of monitoring:

The monitoring was conducted in 6 regions and lasted one month. From September 15 to October 15, it was conducted in Dnipropetrovsk, Odesa, and Zaporizhzhya. From October 15 to November 15, in Kharkiv, Severodonetsk, and Kramatorsk.

Sampling

Generally, within the monitoring framework, the materials tracked were all materials in all issues of four local printed media outlets and in four local online media outlets, as well as the Friday summary news programs on two TV channels.

Quantitative analysis

The quantitative analysis measured the share of socially relevant national news, socially relevant local news, materials on ATO, materials on internally displaced people, commissioned stories, and «no-legwork» materials, from the total number of materials published in the monitoring period.

Objective: to measure, to what extent socially relevant information is present in the content of local mass media outlets and to what extent the local community can obtain such information from mass media, and whether the local mass media abuse publication of commissioned stories as prevalence of such articles prevents the community from making an informed choice.

Qualitative analysis

Materials on local topics were analyzed for adherence to the six basic journalism standards: balance of opinions, promptness, adequacy, separation of facts and comments, accuracy and completeness.

Objective: to identify, which professional standards are violated in the materials on local topics, and, correspondingly, whether the audience is able to obtain balanced, accurate, and adequate information.

 

List of monitored media outlets in the Donetsk Oblast

Printed:

«Vostochnyi Proekt»(«The Eastern Project»), regional weekly edition, number of copies 10,000, founded by LLC «Zheleznodorozhnoye Litye»,

«Tekhnopolis», media outlet focused on social and political issues, weekly number of copies is 20,000, founded by LLC «KatLayf» and S.B.Vinogradov,

«Novosti» («The News»), municipal newspaper focused on social and political issues, number of copies 5,800,

«Kramatorskaya Pravda», communal media outlet of Kramatorsk city council, number of copies not specified.

Online:

«Vostochnyi Proekt», Vkontakte account with 8,000 subscribers,

«Tekhnopolis», Facebook account with 340 subscribers,

«6264», Facebook account with 681 likes,

«Obshchezhytiye» («The Dormitory»), 517 likes at Facebook account.

TV: SKET, Do Tebe.

 

List of monitored media outlets in the Dnipropetrovsk Oblast

Printed:

«Zoria» («Dawn»), weekly oblast newspaper focused on social and political issues, number of copies – 43,750, communal media outlet of Dnipropetrovsk oblast council;

«Visti Prydniprovya» («Dnieper Region News»), oblast newspaper focused on social and political issues, number of copies on Thursdays 70,500, on Tuesdays 34,800, communal media outlet founded by Dnipropetrovsk oblast state administration;

«Dnepr Vecherniy» («The Evening Dnieper»), oblast newspaper focused on social and political issues, total number of copies – 146,130, issued on Fridays and Tuesdays, founded by LLC ‘Pravoved’;

«Gorozhanin» («City Dweller»), weekly municipal media outlet focused on social and political issues, total number of copies – 11,000, issued on Thursdays, founded by LLC ‘Gamma Consulting’.

Online:

056.ua, Facebook page with 3,768 subscribers;

dnepr.info, average 6,000 visitors daily in 5 months, Facebook page with 1,124 likes;

gorod.dp.ua, no Facebook page;

dniprograd.org, Vkontakte page with 171 subscribers.

TV: Channel 11, Channel 34. Audience was not measured.

The media outlets were selected taking into account the level of the outlet’s influence in the selected region, identified by survey of the focus group.

 

List of monitored mass media in the Zaporizhzhya Oblast

Printed:

«Subota Plius», positions itself as a national entertainment, social and political media outlet, number of copies 14,755, weekly edition;

«Mig», weekly edition on social and political issues, website http://www.mig.com.ua/, number of copies 40,750, founder – LLC «Gazeta MIG»;

«Mriya», oblast weekly edition, number of copies 77,680, founder – LLC «Nova-mriya»;

«Industrialnoye Zaporozhzhia. Panorama», oblast newspaper on social and political problems, issued 4 times a week, total number of copies 102,000, founder – DLC «Editorial office of newspaper Industrialnoye Zaporozhzhia».

Online:

golos.zp.ua, at average about 6 thousand visitors per day, Facebook page – 5,000 likes;

reporter-ua.com, counter absent, Facebook page  –  3,461 subscribers;

panoptikon.org, at average 2,000 visitors per day, Facebook page absent;

061.ua, FB page has 3,413 likes.

TV: «Alex», TV5.

List of monitored mass media in the Luhansk Oblast

Printed:

«Severodonetskiye Vesti», weekly communal edition of the city council, distributed in the city, number of copies 4,000.

«Tribun», weekly social and political review, number of copies 22,000.

Online:

tribun.com.ua, on average about 6 000 visits a day, Vkontakte account with 1,100 subscribers;

06452.com.ua, accounts in the social networks have less than 100 likes;

sever.lg.ua, no accounts in the social networks;

sever-strasti.net.

TV: «LOT»

The media outlets for monitoring were selected based on the level of their influence in the region, by means of focus group.

 

List of monitored media outlets in the Odesa Oblast

Printed:

«Odesskaya Zhizn» («Odesa Life»), weekly edition on social and political issues, number of copies 19,280, founder – Henadiy Chabanov.

«Odesskiy viestnik», municipal communal media outlet, number of copies 98,927, founded by the Odesa city council;

«Slovo», city weekly newspaper on social and political issues, number of copies 90,000, founded by the International Humanitarian University;

«Odeski Visti», newspaper of Odeska oblast council, number of copies 56,665, published twice a week – on Tuesday and on Saturday.

 Online:

dumskaya.net, Vkontakte account with 43,700 subscribers, its Facebook page – 37,000 likes;

timer-odessa.net, Facebook account with 11,500 likes, Vkontakte account with 27,000 visitors;

trassae95.com, Facebook account – 928 likes, Vkontakte account – 1,550 visitors;

uc.od.ua, Vkontakte account 47,000 likes, Facebook account – 1,770 likes.

TV: Channel 7, First City channel. Audience estimation was not conducted.

List of monitored mass media in the Kharkiv Oblast

Printed:

 «Vesti», all-Ukrainian newspaper; the issue that is published and distributed in Kharkiv was analyzed, number of copies 370,000, weekly publication, founded by LLC «Vesti Mass Media»;

«Vremia», newspaper focused on social and political issues, issued three times a week, number of copies 20,007, founded by PJSC «Vremia»;

«Vecherniy Kharkov», newspaper focused on social and political issues, number of copies 10,000, issued three times a week, founded by the TV and Radio Company «Region»;

«Slobidskyi krai», communal edition of Kharkiv oblast council, number of copies 10,000, issued three times a week.

Online:

057.ua, Facebook account with 5,500 likes,

sq.com.ua,

dozor.kharkov.ua, Facebook account with 422 likes,

izvestia.kharkov.ua, no accounts in social networks.

 TV: ATN, OTB

The media outlets were selected taking into account the level of the outlet’s influence in the selected region, identified by survey of the focus group.

 

Expert panel

Within the framework of the monitoring, quantitative analysis was conducted by IMI’s regional experts Svitlana Agadzhanyan (Kramatorks), Zoya Krasovska (Dnipropetrovsk), Nataliya Vyhovska (Zaporizhzhya), Yulia Sushchenko (Odesa), Serhiy Sakadynskiy (Siverodonetsk), and Anna Prokayeva (Kharkiv). The qualitative analysis was conducted by the IMI central office’ experts, Olena Holub, Yana Mashkova (for printed media and television), and Roman Kabachiy (for online media).

 



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